Bed Bath & Beyond recently added the Silk’n Flash &Go all-over permanent hair removal device to all its locations in the U.S. and Canada. The innovative light-based device offers permanent hair removal on the face and body as well as sensitive areas. It retails for $299.

Moshe Mizrahy, CEO, Home Skinovations, manufacturer of Silk’n products, said, “We are very excited…this chain-wide expansion represents the successful culmination of a series of tests throughout the territories. The commitment of Bed Bath & Beyond to the Silk’n brand is a definitive sign that the at-home permanent hair removal category is a hit with consumers.”

Silk’n products will also be introduced through other retail channels in the coming months, according to Mizrahy.